Peter Lynch

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31Dec
AI and humans

Why we’re not afraid of AI

Welcome to the start of 2024 – one of the most exciting and challenging in decades. No, really! Why? Three reasons: We are likely to see a presidential campaign in the United States that will test the boundaries between truth and fiction. We are already seeing debates about whether the ...
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05Aug

Here’s why customers HATE “customer service”

I have a bank in Singapore where I regularly hound executives on their Facebook page to get attention. I do call customer service first – for a cheque book last month, and to change the batteries in my token machine the month before. My requests led to no action at ...
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26Nov

The disconnect on our way to super-speed Internet

For those who missed the article on Big Splash Media’s digital woes by the inestimable Jennifer Duke in The Sydney Morning Herald this weekend, it’s copied here. The back story is even sadder. It’s a tale of shockingly bad management. But most frightening of all, it’s the story of a ...
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A new magazine with a big reach

Singapore’s leading travel agency has launched a new print and digital magazine – with a huge reach, thanks to HSBC. ASPIRE by Dynasty Travel carries features from around the world, using respected travel writers – including an interview with Australian superstar Chris Hemsworth. Big Splash Media worked with the company’s ...
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13May

Why these media awards mean so much

  By Peter Lynch Publisher, Big Splash media   I’ve put on my judge’s wig to pick award winners a couple of times of late. My last outing was the AMY digital marketing awards – a real eye-opener and a tribute to the amazing talent Australia has amassed in this highly ...
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Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...
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