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Singapore’s leading travel agency has launched a new print and digital magazine – with a huge reach, thanks to HSBC.
ASPIRE by Dynasty Travel carries features from around the world, using respected travel writers – including an interview with Australian superstar Chris Hemsworth.
Big Splash Media worked with the company’s Director of Public Relations and Communications Alicia Seah to create the magazine in a two-week production cycle.
We also produced it on RealView technologies Partica platform, allowing for both the PDF version and a mobile-friendly text and pictures version to be displayed – and even sent via SMS.
This will allow the media-savvy agency to tap in to the growing demand from millennials for bookings through smart phones.
You can view the magazine here: https://aspire.partica.online
The magazine – launched this weekend – will go to the HSBC’s premier card data base, giving it one of the highest circulations of any travel
publication in the region.
Ms Seah said: “At Dynasty Travel, we take pride in delivering special moments, and the magazine – the first of a regular
publication – has been created to tap into our clients’ desire to find new experiences. We expect our aspirational stories will inspire our clients to explore the farthest
reaches of our planet.”
Peter Lynch, Big Splash Media’s publisher, said: “Dynasty Travel has done well by staying ahead of the trends. The business saw before anyone else that Singaporeans loved to experience far flung places, not just the region’s backyard. With this publication, they are reaching a wider audience to share the rich experiences their itineraries can deliver.
“The mobile application is particularly exciting.
“The magazine stories reflect Dynasty Travel’s diversity – from the charm of Russia’s Christmas markets to Australia’s magical wildlife, and food and wine.”
The magazine will be distributed at the DYNASTY Travel Thanksgiving Fair, the NATAS Fair and posted to Dynasty Travel’s data base. It will also be made available at selected HSBC branches.
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