31Dec

Posted by Peter Lynch 31 December 2023

Why we’re not afraid of AI

Welcome to the start of 2024 – one of the most exciting and challenging in decades. No, really! Why? Three reasons: We are likely to see a presidential campaign in the United States that will test the boundaries between truth and fiction. We are already seeing debates about whether the ...

10Aug

Posted by Peter Lynch 10 August 2019

Why old media fails to adopt new media – by Seth Godin

The old media/new media chasm

05Aug

Posted by Peter Lynch 5 August 2019

Here’s why customers HATE “customer service”

I have a bank in Singapore where I regularly hound executives on their Facebook page to get attention. I do call customer service first – for a cheque book last month, and to change the batteries in my token machine the month before. My requests led to no action at ...

30Apr

Posted by Peter Lynch 30 April 2019

Why Antony Catalano’s story should be taught in every business school

The world of the media is full of stories of colourful characters and daring deeds, Today, we can only marvel at another one. Who knows how history will judge Antony Catalano, the man who was twice fired by the bosses and Fairfax, only to rise again like a Phoenix and ...

03Dec

Posted by Peter Lynch 3 December 2018

Welcome to Matrix – a magazine for our age

Introducing Matrix - a magazine about ethics. Yes, ethics.

26Nov

Posted by Peter Lynch 26 November 2017

The disconnect on our way to super-speed Internet

For those who missed the article on Big Splash Media’s digital woes by the inestimable Jennifer Duke in The Sydney Morning Herald this weekend, it’s copied here. The back story is even sadder. It’s a tale of shockingly bad management. But most frightening of all, it’s the story of a ...

Posted by Peter Lynch 7 July 2017

A new magazine with a big reach

Singapore’s leading travel agency has launched a new print and digital magazine – with a huge reach, thanks to HSBC. ASPIRE by Dynasty Travel carries features from around the world, using respected travel writers – including an interview with Australian superstar Chris Hemsworth. Big Splash Media worked with the company’s ...

13May

Posted by Peter Lynch 13 May 2017

Why these media awards mean so much

By Peter Lynch Publisher, Big Splash media I’ve put on my judge’s wig to pick award winners a couple of times of late. My last outing was the AMY digital marketing awards – a real eye-opener and a tribute to the amazing talent Australia has amassed in this highly ...

05May

Posted by Peter Lynch 5 May 2017

The transformation of cruise – a lesson for today’s marketeers

In one week’s time, Australia’s leading cruise lines will announce another amazing record for an industry that, just a few years ago, looked as if it was about to sink without trace. Cruise holidays were once believed to be the domain of “the newly wed and the nearly dead”. And ...

Posted by Peter Lynch 27 March 2017

Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...