news

Posted by Peter Lynch 29 June 2016

How Facebook’s Big Algorithm Change Will Affect Marketers and Publisher

With thanks to Contentedly June 29th, 2016 The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over ...

Posted by Peter Lynch 19 June 2016

Have publishers got digital all wrong?

It was the first Australian Media Watch we’ve found interesting in a while… According to their special edition, the digital ad model that most publishers are hailing as their salvation is deeply flawed and likely to send them “off a cliff”. The problem: Facebook’s Instant Articles, adblocking and shrinking CPMs. ...

24May

Posted by james 24 May 2016

Big Splash Media Sydney has launched their new website

Big Splash Media is expanding. We now have a presence in Asia with our new consumer Cruise title Cruise&Travel Asia. We have a new base in Singapore. Our longest running consumer cruise title Cruise Passenger has experience strong growth in readership and online audience. We have new talent in the Sydney ...