05May

Posted by Peter Lynch 5 May 2017

The transformation of cruise – a lesson for today’s marketeers

In one week’s time, Australia’s leading cruise lines will announce another amazing record for an industry that, just a few years ago, looked as if it was about to sink without trace. Cruise holidays were once believed to be the domain of “the newly wed and the nearly dead”. And ...

Posted by Peter Lynch 27 March 2017

Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...

21Mar

Posted by Nick Barkl 21 March 2017

The perils of programmatic advertising

Last night A Current Affair ran a segment about cruising horror stories. As a publisher of several magazines about cruising, this certainly caught our eye. It was a quite astonishingly one-sided piece about disgruntled passengers and their complaints. As anyone who views ACA’s website and our cruise site at www.cruisepassenger.com.au will ...

Posted by Peter Lynch 17 March 2017

Gotta love the interfering art directory

Posted by Peter Lynch 17 March 2017

Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...

19Feb

Posted by Nick Barkl 19 February 2017

Impressions Left vs Impressions Received: Why Advertising Needs A Shake Up

It is a common frustration: you are just finishing up your nightly Youtube cycle, enjoying that last playlist before you go to bed, then you are hit with that ad. You know the one. The ad that you’ve already seen a hundred times before. The ad that is a boring, ...

23Oct

Posted by Peter Lynch 23 October 2016

At last – help with your money from a trusted source!

Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...

30Sep

Posted by Peter Lynch 30 September 2016

What a NYT journalist learned from a mentor half her age

I love this story from the New York Times – reminds me of The Intern in reverse. Thanks, NYT, for sharing. Peter at Big Splash Media By Phyllis Korkki, It was only a few years ago, it seems, that I set out to climb the ladder in my chosen ...

Posted by Peter Lynch 15 September 2016

How Contentedly sees Marketing versus Journalism

Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...

13Sep

Posted by Peter Lynch 13 September 2016

Ad News on the power of “influencers” – should we control them?

Lindsay Bennett Kim Kardashian and her sisters were called into question for not declaring sponsored Instagram posts The Kardashian family is known for over-sharing, but recently it hasn’t been their lack of clothing causing a stir, rather their lack of disclosure on social media. The Kardashian-Jenner clan came under ...

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