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Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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23Oct

At last – help with your money from a trusted source!

Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...
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How Contentedly sees Marketing versus Journalism

Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...
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Is this the beginning of the end of content marketing…

In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...
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How Mumbrella wrote off the glossy

Australia’s glossy magazines today saw the worst circulation results in history. And while there’s no going back to print’s glory years, if media companies choose to focus on digital, it’s not too late for them to win the new battle, argues PR and publishing editor, Miranda Ward. August 19, 2016 ...
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23Jun
coschedule

Get a better handle on your content management with Co-schedule

Managing an editorial schedule is always a lot of work. And if you are a publisher that has numerous owned brands to look after, internal and external writers, multiple promotions and more – then it’s a nightmare. To tackle this many headed beast we’ve been researching and trying tools that can help with ...
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