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Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...
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21Mar
The perils of programmatic advertising

The perils of programmatic advertising

  Last night A Current Affair ran a segment about cruising horror stories. As a publisher of several magazines about cruising, this certainly caught our eye. It was a quite astonishingly one-sided piece about disgruntled passengers and their complaints. As anyone who views ACA’s website and our cruise site at www.cruisepassenger.com.au will ...
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Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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23Oct

At last – help with your money from a trusted source!

Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...
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How Contentedly sees Marketing versus Journalism

Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...
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Is this the beginning of the end of content marketing…

In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...
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