Posted by Peter Lynch 29 June 2016

How Facebook’s Big Algorithm Change Will Affect Marketers and Publisher

With thanks to Contentedly June 29th, 2016 The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over ...

23Jun

Posted by james 23 June 2016

Get a better handle on your content management with Co-schedule

Managing an editorial schedule is always a lot of work. And if you are a publisher that has numerous owned brands to look after, internal and external writers, multiple promotions and more – then it’s a nightmare. To tackle this many headed beast we’ve been researching and trying tools that can help with ...

Posted by Peter Lynch 19 June 2016

Have publishers got digital all wrong?

It was the first Australian Media Watch we’ve found interesting in a while… According to their special edition, the digital ad model that most publishers are hailing as their salvation is deeply flawed and likely to send them “off a cliff”. The problem: Facebook’s Instant Articles, adblocking and shrinking CPMs. ...

04Jun

Posted by james 4 June 2016

Digital marketing is a load of…

Digital Video, it’s coming and it’s a whole tsunami of bullshit… – Mark Ritson Mark Ritson is the man digital marketers love to hate. And in this truly stimulating video, you’ll quickly understand why. Communications – The Death of the Traditional/ Digital Divide doesn’t really prepare you for what you’re about to ...