13May

Posted by Peter Lynch 13 May 2017

Why these media awards mean so much

By Peter Lynch Publisher, Big Splash media I’ve put on my judge’s wig to pick award winners a couple of times of late. My last outing was the AMY digital marketing awards – a real eye-opener and a tribute to the amazing talent Australia has amassed in this highly ...

05May

Posted by Peter Lynch 5 May 2017

The transformation of cruise – a lesson for today’s marketeers

In one week’s time, Australia’s leading cruise lines will announce another amazing record for an industry that, just a few years ago, looked as if it was about to sink without trace. Cruise holidays were once believed to be the domain of “the newly wed and the nearly dead”. And ...