The Iconic

The first Australian fashion magazine with the Iconic

The problem:

Online fashion brand The Iconic, which had just arrived in Australia, required a new magazine built from the ground up.

The solution:

Ironic that an online fashion house was looking for a print publication. But actually, very smart.

The idea was that the Iconic’s brilliant fashion would arrived, the box would be opened by a happy customer – and the magazine would be inside to encourage further sales!

Big Splash Media designed and produced a magazine that provided the brand with a fresh new look, and which communicated the fun of online shopping as well as getting the looks we and the Iconic created.

Who can forget our first fashion shoot? We were about to hand the model a blazer, when up came a motorcycle courier who grabbed the garment with the words: “Sorry, that’s sold on 3-hour delivery.”