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Why some brands can’t be reinvented
Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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At last – help with your money from a trusted source!
Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...
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What a NYT journalist learned from a mentor half her age
I love this story from the New York Times – reminds me of The Intern in reverse. Thanks, NYT, for sharing. Peter at Big Splash Media By Phyllis Korkki, It was only a few years ago, it seems, that I set out to climb the ladder in my chosen ...
Read MoreHow Contentedly sees Marketing versus Journalism
Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...
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Ad News on the power of “influencers” – should we control them?
Lindsay Bennett Kim Kardashian and her sisters were called into question for not declaring sponsored Instagram posts The Kardashian family is known for over-sharing, but recently it hasn’t been their lack of clothing causing a stir, rather their lack of disclosure on social media. The Kardashian-Jenner clan came under ...
Read MoreIs this the beginning of the end of content marketing…
In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...
Read MoreHow Mumbrella wrote off the glossy
Australia’s glossy magazines today saw the worst circulation results in history. And while there’s no going back to print’s glory years, if media companies choose to focus on digital, it’s not too late for them to win the new battle, argues PR and publishing editor, Miranda Ward. August 19, 2016 ...
Read MoreHow Facebook’s Big Algorithm Change Will Affect Marketers and Publisher
With thanks to Contentedly June 29th, 2016 The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over ...
Read MoreHave publishers got digital all wrong?
It was the first Australian Media Watch we’ve found interesting in a while… According to their special edition, the digital ad model that most publishers are hailing as their salvation is deeply flawed and likely to send them “off a cliff”. The problem: Facebook’s Instant Articles, adblocking and shrinking CPMs. ...
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