31Aug

Posted by Nick Barkl 31 August 2017

Big Splash Media’s Bernadette Chua makes the list of finalists for the Mumbrella Publish Awards

Finalists for this year’s Mumbrella Publish Awards have been announced, with Big Splash Media journalist Bernadette Chua making the list. Bernadette has been nominated for the prestigious ‘Journalist of the Year – Small Publisher’ category in the Mumbrella Publish Awards, along with representatives from Buzzfeed News and The Law Society of ...

21Mar

Posted by Nick Barkl 21 March 2017

The perils of programmatic advertising

Last night A Current Affair ran a segment about cruising horror stories. As a publisher of several magazines about cruising, this certainly caught our eye. It was a quite astonishingly one-sided piece about disgruntled passengers and their complaints. As anyone who views ACA’s website and our cruise site at www.cruisepassenger.com.au will ...

19Feb

Posted by Nick Barkl 19 February 2017

Impressions Left vs Impressions Received: Why Advertising Needs A Shake Up

It is a common frustration: you are just finishing up your nightly Youtube cycle, enjoying that last playlist before you go to bed, then you are hit with that ad. You know the one. The ad that you’ve already seen a hundred times before. The ad that is a boring, ...