Peter Lynch

Is this the beginning of the end of content marketing…

In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...
Read More

How Mumbrella wrote off the glossy

Australia’s glossy magazines today saw the worst circulation results in history. And while there’s no going back to print’s glory years, if media companies choose to focus on digital, it’s not too late for them to win the new battle, argues PR and publishing editor, Miranda Ward. August 19, 2016 ...
Read More

Have publishers got digital all wrong?

It was the first Australian Media Watch we’ve found interesting in a while… According to their special edition, the digital ad model that most publishers are hailing as their salvation is deeply flawed and likely to send them “off a cliff”. The problem: Facebook’s Instant Articles, adblocking and shrinking CPMs. ...
Read More