Cruise Passenger magazine was first published in 1996, as a twice-yearly independent publication giving a voice to the cruise passenger.
Since then, our passion for cruising, ships, destinations and itineraries has grown with the booming industry, reaching close to a million readers a year across print and digital.
Cruise Passenger magazine
Our magazine is published four times a year to an audience of 50,000+ readers per issue. We reach passionate cruisers and high frequency travellers thanks to a distribution network that extends to premium airport lounges, Press Readers (aboard luxury ships), hotels and CLIA travel agents.
Cruise Passenger‘s presence in the digital space has grown significantly over the last few years, reaching 530,000 readers in the last 12 months and more than 1.8 million pageviews. Our weekly newsletter is sent to a an audience of 115,000 loyal subscribers and showcases the latest cruise news, advice, deals and competitions.
Advertisers recognise cruisepassenger.com.au as an authority in the market and a space in which travellers visit to research ships, lines, destinations and activities.
Cruise Passenger Luxury
In April 2019, Cruise Passenger launched a newsletter dedicated to the luxury end of the cruise market. The newsletter is sent to an audience of 25,000, which has been segmented based on user data and behavioural indicators. The early response to the newsletter has been exceptionally promising, with an open rate of more than 40% and a CTR of 10% – more than double industry averages.
Email firstname.lastname@example.org to discuss the best ways to expose your brand to Cruise Passenger’s readership.