Australian Government

Prestige Publishing for Government

The problem:  

Austrade – The Australian Government was looking for a big idea to explain Australia’s rich history in science, enterprise and innovation.

The solution:

We created the idea of a magazine and content hub telling these stories in English and Chinese which went to four continents and led global events. The content hub continues today – and media mogul Rupert Murdoch was among those who wrote for our initial publication.

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