The world’s perception of Australia was skewed.
Most thought of Australia as a quarry or a beach. But the real Australia is smart, innovative, engaged with the world and future focussed.
The Australian Government was looking for ways to dispel the myths.
Working in partnership with the Brand Australia team, Big Splash Media created a huge pool of interviews and profiles on Australian achievers, from Rupert Murdoch to Nobel Prize Winner Elizabeth Blackburn, from the world’s biggest retailer Frank Lowy to actress Cate Blanchett.
It is a highly readable publication. The magazine and its content was published in Chinese and English on four continents and in three editions.