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31Aug
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Big Splash Media’s Bernadette Chua makes the list of finalists for the Mumbrella Publish Awards

Finalists for this year’s Mumbrella Publish Awards have been announced, with Big Splash Media journalist Bernadette Chua making the list. Bernadette has been nominated for the prestigious ‘Journalist of the Year – Small Publisher’ category in the Mumbrella Publish Awards, along with representatives from Buzzfeed News and The Law Society of ...
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07Jul
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A new magazine with a big reach

Singapore’s leading travel agency has launched a new print and digital magazine – with a huge reach, thanks to HSBC. ASPIRE by Dynasty Travel carries features from around the world, using respected travel writers – including an interview with Australian superstar Chris Hemsworth. Big Splash Media worked with the company’s ...
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13May
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Why these media awards mean so much

  By Peter Lynch Publisher, Big Splash media   I’ve put on my judge’s wig to pick award winners a couple of times of late. My last outing was the AMY digital marketing awards – a real eye-opener and a tribute to the amazing talent Australia has amassed in this highly ...
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27Mar
India media

Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...
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21Mar
The perils of programmatic advertising

The perils of programmatic advertising

  Last night A Current Affair ran a segment about cruising horror stories. As a publisher of several magazines about cruising, this certainly caught our eye. It was a quite astonishingly one-sided piece about disgruntled passengers and their complaints. As anyone who views ACA’s website and our cruise site at www.cruisepassenger.com.au will ...
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Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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23Oct
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At last – help with your money from a trusted source!

Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...
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