Peter Lynch

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13May
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Why these media awards mean so much

  By Peter Lynch Publisher, Big Splash media   I’ve put on my judge’s wig to pick award winners a couple of times of late. My last outing was the AMY digital marketing awards – a real eye-opener and a tribute to the amazing talent Australia has amassed in this highly ...
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27Mar
India media

Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...
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Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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23Oct
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At last – help with your money from a trusted source!

Big Splash Media has been creating content to help Australian families manage their money for four years, first with The Really Simple Guide to Super and then with The Really Simple Guide to Money. Now, we’ve taken a major step in building out our business online. We’ve joined forced with ...
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How Contentedly sees Marketing versus Journalism

Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...
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Is this the beginning of the end of content marketing…

In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...
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