March 2017

Posted by Peter Lynch

Last bastion of traditional media?

There is still a huge number of advertisers sticking traditional media. India is projected to spend most of its advertsing budget on traditional media, with TV accounting for 39.3% of the country’s overall ad spend in 2017. They would spend USD$3.13bn (£2.57bn) on TV ads this year, according to eMarketer. They ...
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21Mar
The perils of programmatic advertising
Posted by Nick Barkl

The perils of programmatic advertising

  Last night A Current Affair ran a segment about cruising horror stories. As a publisher of several magazines about cruising, this certainly caught our eye. It was a quite astonishingly one-sided piece about disgruntled passengers and their complaints. As anyone who views ACA’s website and our cruise site at www.cruisepassenger.com.au will ...
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Posted by Peter Lynch

Why some brands can’t be reinvented

Peter Preston Some brands can’t be reinvented. Indeed, mortality as well as vitality lie at the heart of branding. Take Playboy, which, in the space of a few months, has dropped the nude models that made it famous in the early 70s (selling 7 million plus), then, last week, plonked ...
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