30Sep

Posted by Peter Lynch 30 September 2016

What a NYT journalist learned from a mentor half her age

I love this story from the New York Times – reminds me of The Intern in reverse. Thanks, NYT, for sharing. Peter at Big Splash Media By Phyllis Korkki, It was only a few years ago, it seems, that I set out to climb the ladder in my chosen ...

Posted by Peter Lynch 15 September 2016

How Contentedly sees Marketing versus Journalism

Joe Lazauskas of Contentedly has a valuable contribution to this important debate…What do you think? September 13th, 2016 I’d like to share some big conclusions that came from having many one-on-one conversations with smart people about the future of content marketing. Two ideological camps are forming There’s a pretty clear ...

13Sep

Posted by Peter Lynch 13 September 2016

Ad News on the power of “influencers” – should we control them?

Lindsay Bennett Kim Kardashian and her sisters were called into question for not declaring sponsored Instagram posts The Kardashian family is known for over-sharing, but recently it hasn’t been their lack of clothing causing a stir, rather their lack of disclosure on social media. The Kardashian-Jenner clan came under ...

Posted by Peter Lynch 1 September 2016

Is this the beginning of the end of content marketing…

In this guest post from B&T Magazine, Felix Krueger, co-founder and director of Which-50 Media, says “content shock” is coming! Basically, there’ll be too much content marketing for humans to consume. Here’s his tips to ready yourself for when content Armageddon arrives… B&T Magazine Posted by B&T MAGAZINE Five years ...